At Spitfire Inbound, we’ve always believed that curiosity and learning are the great drivers of growth. But in the age of artificial intelligence, curiosity isn’t just a nice-to-have; it’s essential. That’s why we started AI Wednesday, our weekly, all-in, immersive session designed to empower and enable our team to not only understand AI but to embrace its possibilities and innovate with confidence.
The pace of AI change is staggering. New tools, new features, and new ways of working seem to appear every week. For many businesses, that pace can feel overwhelming. So, where do you start? How do you keep up? How do you make sure AI becomes a force for growth rather than a source of confusion?
We believe adoption isn’t just about introducing technology, it’s also about creating context, confidence, and culture. By dedicating a weekly space to AI, we give our team the opportunity to explore without pressure, learn in a structured way, and connect the dots between innovation and real business value.
What makes AI Wednesday different is the format. It’s not a lecture. It’s not a once-off workshop. It’s an ongoing, shared, collaborative experience built on four principles:
This combination turns AI from an intimidating buzzword into something approachable, practical, and even enjoyable. We make sure our learning doesn’t just stay theoretical, but actually translates into action.
The true power of AI Wednesday isn’t just in the learning… It’s in the Eureka moments! These are the sparks that happen when someone sees AI in action and suddenly realises how it could transform their work, their client’s experience, or even the way we approach strategy as a business.
As the leader of our AI Wednesdays, Brandon Holz has a wealth of knowledge and deliberately sets the tone for each session, reminding us that:
“AI isn’t about replacing us, it’s about enhancing our curiosity and creativity.”
This perspective has been crucial in helping the team see AI not as a threat but as an enabler of innovation.
Alison Leishman adds:
"What excites me most is seeing the team not just learn about AI, but understand, contextualise, build confidence and innovate with AI.”
Her words capture the shift we’ve witnessed, from passive learning to active experimentation.
This shared mindset has also created a sense of collective ownership. Instead of a few AI champions dominating conversations, our whole team now speaks the same language around AI, contributing ideas and challenging each other to think bigger.
The impact isn’t just professional, it’s cultural.
Over time, these moments start to compound and connect. They create momentum. Most importantly, they cultivate a shared mindset across our team: AI is not replacing us; it’s enhancing our human creativity, insight, and relational intelligence.
AI adoption doesn’t happen by accident. It happens when you make space for learning, keep it practical, and build a culture that embraces curiosity. That’s what AI Wednesday is for us, and what it can be for you, too.
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Do you want to empower your team to confidently and courageously adopt AI? We’re here to help you do exactly that. Let’s start the journey together.
What is AI Wednesday?
AI Wednesday is Spitfire Inbound’s weekly all-in team session designed to make artificial intelligence approachable, practical, and fun. Each week, we explore one tool, idea, or use case together.
Why does Spitfire Inbound run AI Wednesday sessions?
We created AI Wednesday to help our team keep up with the rapid pace of AI change, build confidence through experimentation, and turn new tools into practical business value.
How does AI Wednesday work?
AI Wednesday is immersive, fun, and bite-sized. Everyone participates, sessions are anchored in real-world client use cases, and each week focuses on one specific question or tool.
What impact has AI Wednesday had on the team?
The sessions have boosted confidence, sparked innovation, and built a shared language around AI. Most importantly, they’ve shown our team that AI enhances (rather than replaces) human creativity and insight.
Can other businesses run their own version of AI Wednesday?
Absolutely. Any organisation can dedicate time to structured, practical AI learning. The key is to keep it regular, fun, and grounded in real-world use cases.