AUTHOR

Atli Motuku

Atli is a social butterfly, always full of energy and enthusiasm for life. Having completed her BA in Strategic Brand Communications at VEGA, Atli began her career as a Junior Strategist and worked with some notable brands. Atli has also worked towards achieving two additional higher certificates—Digital Brand Strategy from Vega and Business Management from the Milpark Financial Institution. Continuing to pursue her career goals, Atli then moved over to a corporate environment where she worked in the FMCG industry as a Digital Strategist/eCommerce Coordinator. “My portfolio was children's nutrition, which was definitely a category dear to my heart, as I’m a mommy to a beautiful baby girl.” Inbound marketing is an exciting new venture for Atli and she loves it because it attracts customers by creating content and experiences tailored to them, forming connections, and providing solutions. “Inbound marketing produces high-quality content that is created with a focused knowledge of the target market. It maximises on consistency to attract and retain users—a method that isn’t used by many organisations.” Atli is an action enthusiast who loves the outdoors. In her free time she enjoys quad biking, swimming, and hiking. In her downtime she also enjoys painting, visiting art galleries, spending time with her family, and listening to soulful jazz music. “Wholesome vibes are extremely important to me as memories live forever.” Atli also really loves sports! “I don’t mind waking up at 2am to watch basketball and athletics.” Fun Fact: Atli is not a fan of animals, especially snakes, lizards, and hamsters. Keep them away from her and she’ll be your friend. Her favourite snack is biltong, and she could have it for breakfast, lunch, and dinner.

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