Setting up your inbound strategy for success with low effort high impact actions
Learn more about how to set up an inbound marketing strategy for success with low-effort, high-impact actions. By understanding the high-impact, low-effort matrix in inbound marketing, you can work smarter and achieve ROI more efficiently.
Both more experienced inbound marketers, and those new to the field, will benefit from understanding the high-impact, low-effort matrix in inbound marketing strategy. This article will provide you with a better understanding of exactly what actions you can take that are both easy and have a significant impact on your inbound campaigns, and outline practical examples from some of our very own team members.
Inbound marketing is a great way to generate leads, build relationships with customers, and ultimately grow your business. However, Inbound marketing takes time for results to show, and waiting for those results can be frustrating. That’s why it’s necessary to understand the high-impact, low-effort matrix in inbound marketing strategy.
Remember, patience is a virtue, but so is efficiency. By leveraging this matrix, you can work smarter, not harder, and see the ROI of inbound marketing more quickly.
How to achieve success with high-impact, low-effort strategies
Fortunately, there is a way to achieve success with greater efficiency - through actions that can be implemented quickly and easily but still, yield powerful results. Here's how you can set up your inbound strategy for success.
Define Clear Goals and KPIs
Before you start implementing any strategy, you need to define clear goals and key performance indicators (KPIs). This will help you to focus on what is important and measure the success of your efforts.
For example, if your goal is to increase website traffic, your KPIs might include the number of visitors, time spent on the site, and bounce rate. If your goal is to generate leads, your KPIs might include the number of form submissions, the conversion rate, and the quality of leads. Once you have a clear goal, it’s easier to work out which ‘low hanging fruit’ actions are possible to make it happen.
Determine Low-Effort Actions
Next, you need to determine what low-effort actions look like for your business. This will depend on your unique circumstances and buyer personas. Low-effort actions could include email campaigns, landing page optimisation, and social media posts. We’ll discuss this more in detail later on.
The key is to focus on actions that can be implemented quickly and easily, without requiring a significant investment of time or resources.
Implement Quick-Win Campaigns
To achieve maximum impact, it's important to implement quick-win campaigns in addition to your ongoing inbound marketing strategy.
A quick win is a small, achievable goal or task that can be completed relatively quickly and easily, often within a short period of time, with minimal effort or resources. Quick wins are typically designed to produce immediate results or benefits, which can help to demonstrate progress towards your larger goals.
For example, you could run a social media campaign that promotes a free ebook or webinar. Or, you could optimise a landing page to improve conversion rates. Although these actions are quick to implement, they still produce meaningful results.
Analyse Your Priority Matrix
To ensure that your low-effort high-impact actions are aligned with your business goals, you need to analyse your priority matrix. This matrix takes into consideration your budget, team capacity, and business goals to determine which actions will deliver the most value.
Here's an example of a priority matrix:
(Image source: Spitfire Design)
By analysing your priority matrix, you can determine which low-effort actions will have the biggest impact on your business and bottom line.
7 Practical examples of high-impact, low-effort actions from Spitfire Inbound’s team members
The theory is one thing - but how does this look in reality? Here are a few practical examples from our team of how they approached this challenge..
1) Updating images on blogs from the oldest product versions to the new version
Simphiwe Mahlaba, one of our Inbound Success Strategists, shares her high-impact low-effort actions. Updating images on blogs is a good example of this action because it can improve the overall visual appeal of the blog post and increase engagement from readers. By using up-to-date and relevant images, readers are more likely to engage with the content and share it with others, which can ultimately lead to increased traffic and exposure for the blog. Additionally, search engines may rank the blog higher if it contains high-quality images that are relevant to the topic being discussed. This update can be easily done by finding newer images of the same product model and replacing the older ones.
Another important aspect to consider when updating images on blogs is the use of alt text. Alt text is the written description that appears instead of an image on a webpage if the image fails to load. HubSpot provides a comprehensive breakdown of how to write alt texts and why they are necessary.
2) Updating and merging duplicate contacts on HubSpot
Having duplicate contacts can create confusion and lead to miscommunication, which can ultimately harm the customer relationship. By updating and merging duplicate contacts, businesses can streamline their communication efforts and avoid any potential errors or misunderstandings. This update can be easily done by searching for duplicate contacts and merging them into one record, says Sim.
3) Send an email asking customers to update their details every quarter
Sending an email to update contact details is a high-impact, low-effort action because it can help maintain a clean and up-to-date contact list. By sending regular updates, businesses can ensure that their contacts have the most accurate and current information, which can help them maintain strong relationships with their customers. Additionally, says Sim, this can help avoid any potential issues that may arise from outdated or incorrect information, such as missed opportunities or incorrect billing information. This update can be easily done by setting up a regular email campaign that prompts contacts to update their information.
4) Using personalisation in customer and lead journeys
This means using a person's first name where applicable to make their experience feel more tailored and individualised, explains Bianca Raposo, Inbound Success Strategist. This personal touch can increase engagement and loyalty from customers or leads as it shows that you are invested in their experience and want to make it as enjoyable and personalised as possible. Examples of where this could be implemented are in emails or chatbots where you can add the person's name to make the message feel more directed to them.
5) A/B testing to optimise website CTAs or page design
By using A/B testing, our clients can gain insights into what their audience prefers and can tailor their websites and CTAs to meet those preferences, says Bianca. This can lead to increased engagement, higher conversion rates, and a better user experience for the customer.
6) Contextual Call-to-Actions
Cuan Humphries, Spitfire Inbound’s Lead Strategist, says that it’s crucial to ensure you include a contextual call-to-action (CTA) for each content piece, and try to avoid using multiple CTAs. By doing so, you can establish a well-defined inbound funnel and prevent your audience from getting confused.
You can easily set up quick and efficient CSAT surveys on your chatbots and emails using HubSpot, Cuan explains. These surveys can be automated as part of your chatbot and quarterly database updates. By implementing this approach, you can promptly monitor the satisfaction levels of your customers and how they perceive your brand. Additionally, you can obtain valuable insights into the areas that require improvement as part of your larger strategy. This method is an effortless and convenient way to stay informed about your customers' experiences and satisfaction levels.
Low-effort high-impact actions are a great way to achieve success with inbound marketing. By defining clear goals, determining low-effort actions, implementing quick-win campaigns, analysing your priority matrix, and having the right strategy in place you can focus on actions that will deliver the most value to your business.
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