Spitfire Inbound | Blog

Spitfire Inbound Clients Shine at the New Generation Social & Digital Awards

Written by Darren Leishman | 25 Sep 2025 2:30:22 PM

 

TL;DR

  • Spitfire Inbound and our clients won six awards at the 2025 New Generation Social & Digital Media Awards, including the coveted Black Onyx Award for Online Strategy of the Year.
  • Our award-winning campaigns demonstrate the impact of combining CRM, automation, HubSpot, online strategy, and content strategy.
  • Results included over 2,500% ROI for Pluxnet, a best-in-class corporate website for Barloworld Equipment, and a multi-award CRM and automation strategy, digital strategy, and content strategy for Suzuki Auto SA in partnership with Penquin.
  • HubSpot’s CRM and automation tools were central to these wins, enabling customer-centric strategies, real-time reporting, and scalable nurturing at every stage of the buyer journey, driving measurable business growth.
  • Every award reflects our mission to Do Better, Be Better.

 

In a time where innovation separates the leaders from the pack, Spitfire Inbound and their clients once again set a new standard for excellence, bringing home six prestigious awards at the New Generation Social & Digital Awards. If you want proof that CRM strategy, HubSpot, results, and curiosity really do matter, look no further.



This year’s awards recognised the transformative power of strategic digital marketing, and our clients' results stood out from the crowd. The Spitfire Inbound team’s results-driven partnership approach helped secure wins across diverse sectors, including:

Technology Sector

Our campaign with our client Pluxnet was recognised in a highly competitive category for innovative campaign execution that not only delivered but exceeded the goals set for measurable growth, engagement and revenue with an ROI of over 2,500%.

“We were facing a critical moment and had a goal to reach 1,000 signups by the end of May. Spitfire stepped in with a powerful digital marketing campaign and website optimisations that completely turned things around for us. We’re beyond elated with the results. This campaign didn’t just meet expectations - it gave us a renewed sense of momentum. We’re incredibly grateful.”
- Siyanda Ramaru, Marketing & Communications Manager, PluxNet Fibre.

Mining and Construction Sector 

The team from Spitfire Inbound and Barloworld Equipment received their award in the Best Corporate website category for delivering a website that not only delivers on UX but also has complex integrations built into the architecture to remove friction for their customers.

Automotive Sector

Together with the team from Suzuki Auto South Africa and Penquin Advertising, Spitfire Inbound achieved 4 awards for their work with Suzuki Auto in the last year that centred around a strong and subsequent award wining CRM and digital strategy. The awards were for CRM strategy, Marketing Automation, Blogging and the coveted Black Onyx Award for Online Strategy of the Year!  This partnership set benchmarks for automotive digital marketing, customer-centric campaigns, and exceptional return on investment.

“In a very competitive market, it is so important to be at the pulse of the customer. The ultimate satisfaction of the prospect and customer is key in being able to deliver a truly efficient service. There is a lot to be said for collecting data; it is what you do with that data that ultimately makes an impact on delivery.  HubSpot’s CRM solution has been a critical component in developing marketing strategies that focus on customer engagement and understanding. By strategically implementing HubSpot’s automation features into our overall Inbound and digital strategy, we are absolutely able to track every contact and prospect and nurture them at scale. Real-time reporting and analytics through HubSpot enables us to measure effectiveness of our efforts, empowering us to make data-driven decisions daily.  The results speak for themselves, and I could not be happier.” - Dominic Nzimande, Head of Digital, Suzuki Auto South Africa.

Spitfire Inbound has an embedded focus with all our clients on connecting business goals to measurable growth outcomes. Each award is a testament not only to our strategic expertise but to our ability to deliver meaningful results for our clients, from aligned customer experience to stronger sales pipelines and revenue growth.

Our mission is to Do Better, Be Better by empowering brands to leverage the best in CRM, RevOps strategy, intelligent automation, and HubSpot optimisation. Whether you’re looking to scale your inbound marketing, automate your campaigns, or simply make sense of your data, our team is here to help you win.

"Entering and winning awards such as this is a team effort and reflects the relationships we have with our clients who entrust us to deliver exceptional results. I'd like to say thank you to all our clients, to our partner on Suzuki - Penquin, and the entire Spitfire team for their curiosity, willingness and expertise - not only in the work leading up to the award-winning campaigns but also to those who helped pull them all together! It was an exciting evening -and we are very proud of the outcome!" - Alison Leishman, Strategic Director, Spitfire Inbound.

Ready to take your business to the next level? Contact Spitfire Inbound now and discover how we can transform your CRM, RevOps, automation campaigns, and HubSpot onboarding for outstanding results. Let’s shape your growth story together.

FAQs: New Generation Awards & Spitfire Inbound

What are the New Generation Social & Digital Media Awards?
The New Gen Awards celebrate innovation, creativity, and measurable results in digital marketing. They’re among South Africa’s most respected accolades for brands and agencies that push the boundaries of social and digital strategy.

How many awards did Spitfire Inbound win this year?
Together with our clients, we won six awards in sectors such as Technology, Mining and Construction, and Automotive, including the prestigious Black Onyx Award for Online Strategy of the Year together with Penquin.

Why are these awards significant for our clients?
Each award reflects more than just great campaigns; they show how we help our clients achieve measurable growth, stronger customer connections, and real return on investment through CRM, HubSpot, and inbound strategy.

What role does HubSpot play in these award-winning strategies?
HubSpot is the backbone of many of our campaigns. By combining HubSpot’s CRM and automation features with our RevOps approach, we help clients capture the right data, understand customer behaviour, and act on insights at scale.

How can my business benefit from Spitfire Inbound’s approach?
Whether you’re looking to grow leads, streamline processes, or improve customer experience, our expertise in CRM, RevOps, and loop marketing ensures you get a strategy that’s not only creative but also measurable, helping you achieve award-worthy results.