---
title: "Thank-you pages: delight users and increase lead generation"
description: Inbound marketing uses Thank-you pages to create good user experience, guide the user to other helpful content, and create lead generation.
---

[Spitfire Inbound | Blog ](https://blog.spitfireinbound.com)

# [Thank-you pages: delight users and increase lead generation](https://blog.spitfireinbound.com/thank-you-pages-delight-users-and-increase-lead-generation)

 Written by [Spitfire Inbound](https://blog.spitfireinbound.com/author/spitfire-inbound) | 22 Feb 2017 7:00:00 AM

 

***Thank-you pages are a missed opportunity for many brands: they create a good user experience because you’re guiding the user to other helpful content, and they create a second shot at conversion. Here’s how to make yours better.***

Getting an email address is just the first part of the conversion battle for brands practicing inbound marketing: your ultimate goal is to turn that interested subscriber into an evangelical customer. Most brands don’t realise that a thank-you page is an often missed opportunity for brands to do just that.

Using a [thank-you page](https://blog.hubspot.com/marketing/why-ditch-thank-you-messages-for-pages#sm.0000zkvej41iucovxow12xoimk4o5) allows you to add a second call-to-action (CTA) or redirect users to another page on your website or blog. So, though an in-line thank you message is an easy shortcut, a full redirect to a thank-you page is a chance to increase lead generation, nurture leads and improve your conversion rate.

I came across an interesting blog post by Emil Shour, from the site [Grow and Convert](https://growandconvert.com/), a content marketing blog aimed at teaching people how to grow their business with content marketing.  

The post, [How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine](https://growandconvert.com/conversion-rate-optimization/thank-you-lead-generating-machine), explains the tests Emil’s team ran (using an exit popup message vs. a full thank-you page) to see if they could improve their existing conversion rate. Their test produced excellent results. As Emil explained (emphasis our own):

“This strategy has been very effective for our business. It has also dramatically shortened the typical time it takes to convert a blog subscriber into a lead for our sales team. One of the keys to converting on these [thank-you] pages is to create a ‘message match’ between the content that was downloaded and your free trial or product.”

Emil’s post outlines the process he followed to create the thank-you pages ([read the full piece here](https://growandconvert.com/conversion-rate-optimization/thank-you-lead-generating-machine)) which increased his company’s conversion rate from 2.6% to between 7.5% and 11%.

After reading Emil’s post, I spent some time researching the key best practices, when building great thank-you pages. I found a lot of helpful tips on both**  **[**Wordstream**](http://www.wordstream.com/blog/ws/2014/06/03/thank-you-pages)** and **[**HubSpot**](https://blog.hubspot.com/marketing/why-ditch-thank-you-messages-for-pages#sm.0000zkvej41iucovxow12xoimk4o5), which I’ve summarised below.

## You can optimise your thank-you pages by applying these seven best practices:

#### ****1. Confirm the conversion ****

**For example, something along the lines of; “Thank-you for downloading the buyer persona template”, and provide the [content](https://blog.spitfireinbound.com/thinking-of-your-content-as-a-product) you promised.   
If you can’t provide the content immediately, **be specific about when the user can expect to receive the content offer**. For example, “Someone from our sales team will contact you within 48 hours to book your test drive”.  
**

#### **2. **Post-related content****

**This is your chance to** delight your users.** You can suggest other interesting content on your website or blog, **but make sure it’s relevant to whichever content offer they’ve just requested**.  
**

#### **3. **Include another CTA****

**You can include a **second CTA, with a [progressive profiling form](https://knowledge.hubspot.com/forms-user-guide-v2/how-to-use-smart-fields-and-progressive-profiling)** to help you gather more information about the user.  
**

#### **4. Include social media buttons**

**Including social media buttons is a great way to **encourage a future relationship with your lead.** Here you could include a benefit to following you on social media, for example, “to keep up to date with trends in the marketing industry”.  
**

#### **5. Ask the user to share the offer with a friend**

**By accepting your offer, the user has acknowledged its value. Use this chance to ask the user to share the offer with anyone might also find it useful  
**

#### **6. ****Include a testimonial******

**If possible, include positive feedback from your existing clients. This will **reassure the user of the value of your product or service**.  
**

#### **7. Send an auto-response email**

**This will **begin the nurturing process**. You can follow up by sending them other helpful or interesting content, straight to their inbox.  
**

HubSpot provided this excellent breakdown of the elements of a great thank-you page, giving you an idea of what goes where. And don’t forget, white space is your friend when laying out any landing or thank-you pages.

If you stick to these best practices, you’re sure to create great thank-you pages which are both helpful and engaging for your users. The more you nurture your leads, the better your chance to convert them.

If you want to see a full breakdown of Grow and Convert’s thank-you page experiment, read Emil’s full article, [How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine](https://growandconvert.com/conversion-rate-optimization/thank-you-lead-generating-machine).

Struggling with your landing pages? Spitfire Inbound is a [HubSpot Gold Tier Partner](https://blog.spitfireinbound.com/spitfire-inbound-graduated-to-hubspot-gold), and we can help. Get in touch with us, and let's work together. 

[View full post](https://blog.spitfireinbound.com/thank-you-pages-delight-users-and-increase-lead-generation)

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