Staying relevant in the digital world means embracing technology—and right now, AI is leading the way in that transformation. In our latest video, Marlene Oosthuizen and Shiran Sugerman share insights into how we’re using HubSpot’s AI features to kick off content creation and improve user experience.
We’ve put together a quick overview of their conversation below, diving into how AI empowers marketing strategies, speeds up podcasts, and makes content creation better than ever.
The video kicks off with Shiran and Marlene doing a quick tour and explanation of how we built our demo portal, Fainting Goats. Using HubSpot’s CRM powered Breeze functionality, we were able to quickly create a fully interactive site with AI-generated copy, images, and blog posts.
Shiran walks us through how using HubSpot's AI tools, like Breeze Copilot for content creation, A/B testing, and SEMrush integration for keyword optimisation, made it all possible. From blog posts to podcast scripts, these AI tools helped us generate various content formats in a matter of minutes.
Throughout the video, Shiran explains how AI takes the pressure off tedious tasks like drafting blog posts or adding narration to podcasts. It suggests ideas, structures the content, and gives you the flexibility to edit and adjust it to fit your brand's voice. And if you’re wondering about audio content, Shiran shows how easily AI-generated narrations can be added to blogs, offering readers different—and more accessible—ways to engage.
Watch the video now for a glimpse into how we used HubSpot’s AI features at Spitfire Inbound to deliver results faster, smarter, and better than ever.
Download our HubSpot Terminology Guide to learn what HubSpot can do for you.