HubSpot Product Updates: something small to kick off 2025

It’s HubSpot product update time and we’ve got three of our favourite updates for January ready to go.

HubSpot is an incredible platform, designed with the Inbound Methodology in mind. This means that the tool is ever-evolving, using an agile approach to ensure the platform remains a cutting-edge solution for marketing, sales, and service teams, and provides them with the tools and capabilities they need to achieve their business goals. 

The thing we love the most about using HubSpot is that they listen to their community and implement monthly updates to continually enhance the platform, stay ahead of industry trends, and solve for their user’s needs. 

Each month we pick our top three updates for the month and show you how and why we think these updates will make a difference in your business.

Top three HubSpot Product Updates for January 2025:

1. Store highly sensitive data (Enterprise Portals)
   Super admins can now create properties with click-to-decrypt functionality and specific access restrictions which allow you to protect sensitive data with an extra layer of platform encryption. 
   
   
   
   
2. New ‘Time Since’ and 'Time Until' properties
   This new calculated property type gives you the ability to create key properties for filtering and reporting on time until an event. The two options you’re able to create are:
   
   1. Time since - which displays the time past.
   2. Time until - which displays the time remaining.
      
      
      
      
3. Countdown Timer in CTAs
   This is a fun new addition to CTA creation in Marketing hub, you can now add countdown timers to your pop-up CTAs to add a level of urgency to your campaign CTAs. 
   
   

Tools going live this month:

If you haven’t opted into betas you might find some new tools or an update to the interface that you don’t expect. Below is a list of some updates going live, which means these will be the new standard.

• Sales Workspace - live end of Jan
  Check out our update blog from Sep for details on this update

How to access Beta updates

Like we said, HubSpot loves to listen to its users, so not all updates are immediately live. Many start off in Beta where you have the opportunity to test and comment on these changes. 

If you don’t see the update in your portal, you can enrol in the Beta. This is an easy and quick step to do. Take a look at the step-by-step process below for instructions:

 

Good to know: While the majority of features in Beta do go live, HubSpot doesn’t guarantee that every Beta will go live and may still be removed. 

What to find out how you can get the most out of your HubSpot portal? Contact us for a portal audit, or explore our HubSpot Onboarding services.