After several years in radio, fashion and IT, Shiran became enamoured with inbound marketing. She loves that Inbound talks to people and not at them, especially after spending some time writing PR. As an Inbound Marketing Strategist and Brand Editor, Shiran works closely with clients and content, including social media. An avid book reader, Shiran's addicted to paranormal and historical romance, but is also keen on a good movie with her husband and son. Shiran is also completely obsessed with reading, and a lover of content, analytics, and her family.