HubSpot continually enhances its unified customer platform by drawing on data-driven insights and suggestions from its active community. This creates a perfectly integrated system that empowers your data, teams, and AI to scale intelligently across marketing, sales, and service.
To help you maintain a competitive edge and track these monthly developments, we highlight the core feature releases. Here are our top recommendations for this month:
With this update, HubSpot is giving teams more granular control over call recording by allowing settings to be managed at the user or team level. Instead of relying on a one-size-fits-all approach, admins can tailor call recording preferences to fit different roles, regions, or operational needs across the business.
Use Case: For sales and service managers, this update is about governance without friction. Different teams often have different compliance requirements, coaching needs, or customer communication standards. By managing call recording settings per user or team, businesses can create a more flexible setup that supports oversight and quality assurance while reducing the risk of blanket settings causing operational headaches.
Available in: Sales and Service Hub Starter, Professional, and Enterprise
Note: this is expected to go live on 21 July 2026
The goal of this update is to allow teams using Inbox and Help Desk to benefit from improvements to how team email signatures are handled across shared communication channels. Rather than treating signatures as a small formatting detail, this update helps support a more polished and consistent customer-facing experience.
Use Case: When team signatures are easier to manage and more reliable in shared inbox experiences, teams can present a more professional front to customers while reducing manual fixes and inconsistencies across reps.
Available in: All hubs and tiers
HubSpot is making single sign-on more flexible by allowing one account to support multiple identity providers. This means businesses with more complex IT environments, multiple business units, or regional authentication requirements can manage access more cleanly without forcing everyone through a single identity setup.
Use Case: This update is about scalable access management. As businesses expand through acquisition, operate across regions, or support different internal systems, a single identity provider can quickly become a bottleneck. Supporting multiple identity providers in one account gives teams more control over authentication, simplifies user access across different groups, and helps reduce friction when rolling HubSpot out across a more complex business structure.
Available in: Professional and Enterprise tiers all Hubs
While features don't remain in Beta indefinitely, it’s easy to miss the testing phase altogether before they officially launch in your portal. Here are the latest live updates you should explore this month:
It is now easier for service teams to search spam conversations inside Help Desk. Instead of spam disappearing into a black hole once it has been filtered out, teams can now locate those messages more easily when they need to investigate, verify an issue, or double-check whether something important was incorrectly flagged.
Use Case: This is about visibility and confidence. Spam filters are essential for keeping queues clean, but they can also create uncertainty when legitimate customer messages are caught by mistake. By making spam searchable, teams can investigate edge cases faster, reduce the risk of missing real customer enquiries, and give agents more confidence in how inbound communication is being managed.
Available in: Service Hub Professional and Enterprise
This is a big one for larger organisations or companies who have been using HubSpot for many years. With this update, HubSpot is improving how teams work with record associations by updating association limits across the CRM. This will help teams manage more connected records without hitting constraints as quickly.
Use Case: As teams create more sophisticated relationships between contacts, companies, deals, tickets, and custom objects, association limits can become a quiet blocker to growth. Updating those limits gives businesses more room to build cleaner, more connected CRM structures that better reflect how their customer journey actually works.
Below are the details of the increases:
Available in: All hubs and tiers
HubSpot consistently responds to user feedback, which is why not all new features are immediately available to everyone. Many begin as Beta releases, offering you the chance to test the changes and provide your input.
If you haven't seen an update in your portal yet, you can easily and quickly enrol in the Beta program. Follow the step-by-step process below for details:
Good to know: While the majority of features in Beta do go live, HubSpot doesn’t guarantee that every Beta will go live and may still be removed.
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