HubSpot continues its evolution, consistently redefining the concept of a unified customer platform. It serves as a central hub, integrating data, AI, and automation to connect teams across marketing, sales, service, operations, and commerce. This unified approach empowers businesses to operate with greater speed and intelligence, driving growth.
A key strength of HubSpot is its commitment to listening to the community. They roll out monthly updates that significantly enhance the platform, directly addressing user needs and fostering connectivity.
Every month, we carefully select our favourite updates, sharing our insights and practical use cases.
You can now export marketing emails as PDF or HTML files directly from the email editor or the email performance page. This makes it easy to download and share an exact version of your email design outside of HubSpot.
Use case: This update is particularly helpful when your email workflow extends beyond HubSpot. You can share email designs with stakeholders who do not have portal access, such as executives, clients, or legal teams, without needing screenshots or manual recreations.
It also supports compliance and recordkeeping by allowing you to archive an exact copy of what was sent. For teams working with developers or external partners, exporting the HTML provides an easy way to reference or reuse the email code outside of HubSpot.
Available in: Marketing Hub Starter, Professional, and Enterprise
This update lets you share custom HubSpot views with specific individual users rather than your whole team or company. It means you can give access to only the people who need it, like a colleague in another department or a single project stakeholder, without exposing the view to everyone else. This makes cross-team collaboration easier while keeping unnecessary data private.
Use case: Imagine your marketing team has a custom view of leads qualified for a new campaign. Previously, you had to share it with your whole team or department, even if only one sales rep or a project manager needed to see it. Now, you can share that view directly with just the relevant sales rep or manager, keeping the view private from others while still ensuring collaboration across teams.
Available in: All Hubs and Tiers
Connections Home is a new centralised page for managing your integrations. It provides a comprehensive view of apps connected to your account, apps requiring immediate attention, and apps installed by other users across your organisation.
This update also includes a new Connection Insights section, which provides a detailed overview of app activities, relevant HubSpot Academy content, API call usage, and new Record Insights that track how your apps interact with HubSpot and CRM data.
Use case:
Imagine your operations team is managing multiple integrations for marketing, sales, and customer service. Previously, you had to track API usage, connection issues, and record updates across multiple apps and reports, which could lead to missed notifications or overages. With Connections Home and Connection Insights, you can now see all app activity in one place, quickly identify expired or disconnected connections, monitor API usage before hitting limits, and understand how apps are affecting CRM records. This allows your team to act proactively, avoid disruptions, and maintain a smooth, well-connected system across the organisation.
Available in: All Hubs and Tiers
Features don’t stay in Beta forever, and sometimes an update is small enough that it goes live quickly. Here’s the list of features that have gone live you may have missed:
Up until now, you’ve had to create teams manually and when you have a large organisation with multiple teams and nested teams, this becomes a chore. The new Import experience lets admins generate complete team structures in minutes.
Additionally, as part of this import you can also automatically add the team to any preset you have created. This means you can easily set up team permissions.
Like we said, HubSpot loves to listen to its users, so not all updates are immediately live. Many start off in Beta where you have the opportunity to test and comment on these changes.
If you don’t see the update in your portal, you can enrol in the Beta. This is an easy and quick step to do. Take a look at the step-by-step process below for instructions:
Good to know: While the majority of features in Beta do go live, HubSpot doesn’t guarantee that every Beta will go live and may still be removed.
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What to find out how you can get the most out of your HubSpot portal? Contact us for a portal audit, or explore our HubSpot Onboarding services.