On 3 April 2024, HubSpot announced the release of Content Hub, an evolution from the existing CMS Hub. Much like the old CMS Hub, Content Hub also offers a Starter package. This news excited all of us here at Spitfire, as we love the new smart AI-powered features of Content Hub and having a starter option gives more people the ability to use this new tool.
Much like all the HubSpot hubs, Content Hub Starter is built not only for content writers and developers, but for marketers as well. Meaning that you’ll be able to get a fast, secure, reliable website that’s easy to maintain—and an all-on-one CRM Platform.
We know that a key pain point for many businesses is having to choose between a simple web page builder that a marketer can update or a customised website which represents your brand. As HubSpot says, “if you want to grow your business through your website, you need a CMS that both your marketers and developers love.”
And I can tell you that both our marketing team, content team, and developers love Content Hub because;
Following the announcement of the Content Hub launch, I spoke to our head of design, Ryan Wallis, to discuss this exciting new hub. As an expert in websites, he gave us some insights into why you should choose Content Hub Starter. Take a look:
Ryan: HubSpot simplifies the dev process and takes a lot of the pain out of staging and deploying websites. It allows us to build interfaces that empower the end user, by driving quality design with high powered data.
Ryan: The ability to leverage CRM data in a completely customisable web interface. HubSpot support is also incredible, offering a standard of support we don’t usually get from CMS platforms.
Ryan: HubSpot prioritises security, ease of use, and the ability to tap into customer data, regardless of the price. With Starter, this is now accessible to businesses with smaller budgets, so we’re now able to work on the platform we prefer with all our customers, while still making the smart features accessible to the user.
Ryan: Exceptionally Easy. It’s incredibly user friendly and easy to learn. HubSpot offers a wide range of resources online, including the HubSpot Academy, which allows all developers to not only work on the platform but also upskill themselves.
Ryan: The efficiency and accessibility it brings to the web dev process.
Ryan: Anyone who wants to grow their business, explore smarter AI features, and still get bang for their buck. Dynamite comes in small packages.
Content Hub Starter has a long list of amazing features we know you’ll love, but there are three key goals you can achieve which we want to highlight:
What to give HubSpot a try? Sign up for HubSpot Free today.
Other features worth mentioning are that HubSpot boasts 99.9% measured uptime and because of the access to the free HubSpot Marketing, incredible AI-powered content generation tools, and you get an email marketing tool. You can find out more on the HubSpot pricing page.
Content Hub Starter is one of the most affordable CMS platforms you can get with regard to value. Not only because you’re getting an amazing website, but because you also get access to other CRM tools—which you wouldn’t get from any other CMS platform.
So, what does it cost?
$20 per month—that’s less than R400 a month
How does that compare to other CMS platforms? Well, it costs less than the Wordpress Business package. However, unlike Wordpress, you get the addition of the free Hubspot tools including the CRM. And you don’t need to worry about long-term costs like plugin maintenance.
Ultimately, your website is the online face of your business, and to really move into the digital transformation space, you have to be able to optimise and grow. Choosing a CMS platform that not only lets you build an amazing website, but also gives you access to robust reporting and other key marketing and sales tools is a must.
Want to find out more about Content Hub Starter and HubSpot? Get in touch and we’ll help your business grow.