Siphiwe or Sips (as some may know him) studied Strategic Communication at the University of Johannesburg. He joined Microsoft as a Partner Marketing Intern where his main focus was executing Partner Readiness & Enablement programs. Sips then later went on to join the Retail team as a Jnr Channel Marketing Manager where he was executing Marketing initiatives across different lines of business (Windows, Office 365, Surface & Xbox) and had an opportunity to work with some of Microsoft's biggest Retail Partners in South Africa. Sips loves how Inbound Marketing can drive prospects to your website and generate relevant leads and business contacts through providing insightful content. In his free time, Sips is a musician and loves singing and writing new songs, watching soccer, reading, and spending time with family and friends.