[PODCAST] Build Up to INBOUND24: Preparing for One of the Biggest Events in Marketing

Welcome to another exciting episode of the Spitfire Inbound Take Flight Podcast! In this episode, Candice Long hosts an insightful conversation with two powerhouse guests: Lemay Rogers, Senior Digital Marketing Manager at Rentokil Initial, and Shiran Sugarman, Head of Onboarding at Spitfire Inbound, as they gear up for one of the most anticipated marketing events of the year—Inbound 2024.

What is Inbound 2024?

INBOUND is a premier event hosted by HubSpot, bringing together marketers, sales leaders, and customer experience experts from around the world. It’s an unparalleled opportunity for learning, networking, and staying ahead of the latest trends and tools shaping the future of business.

For first-time attendees like Lemay and Shiran, INBOUND24 represents a career milestone, and in this podcast episode, they share their excitement, expectations, and plans for making the most out of their experience.

Why INBOUND Matters: Expectations and Excitement

Both guests have had INBOUND on their professional bucket lists for years, and now they’re finally going! As Shiran explains, attending in person adds an extra layer of excitement and learning:

"I’ve been part of Spitfire Inbound for seven years, and this year, I finally get to attend INBOUND in person. I’m excited to immerse myself in the atmosphere and experience that extra layer of learning!"

Lemay, on the other hand, expresses how attending INBOUND feels like a long-awaited opportunity to dive into innovation:

"It feels like we’ve had INBOUND on our vision boards forever! Finally, it’s our turn, and I honestly cannot wait. It’s like counting down the days until Christmas!"

Sessions to Watch and Speakers to Look Out For

The lineup of speakers and sessions at INBOUND24 is stacked with industry giants, and our guests couldn’t be more excited. For Lemay, a few standout speakers are at the top of her list:

"Nancy Harhut’s work on human behaviour and marketing is always inspiring. Plus, I’m really excited to see Jay Baer and Jonathan Berg in person!"

Meanwhile, Shiran is eager to soak in knowledge that will drive her professional development:

"I’m excited about the super admin troubleshooting session and anything that touches on customer success. And of course, I’m definitely not missing Dharmesh Shah’s session—his t-shirts alone are iconic!"

Oh, and let's not forget the star power—Ryan Reynolds and Serena Williams will be speaking at INBOUND24, making the event even more thrilling for our guests.

The Power of Learning and Networking

Beyond the sessions, Lemay and Shiran recognise the incredible opportunity that comes with networking at INBOUND. As Shiran explains:

"It’s not just about attending sessions. It’s also about building relationships and networking with others in our industry, which will ultimately help our clients grow."

Lemay adds:

"The magic really happens when you can discuss new ideas over coffee, bounce concepts around, and return with strategies that will make an impact back at the office."

How They’re Preparing for INBOUND24

Attending an event as large as INBOUND can be overwhelming, so preparation is key. Both Lemay and Shiran have strategies in place to ensure they make the most out of the experience. From coordinating session attendance to ensuring they take breaks and stay hydrated, they’ve got it all planned out. Plus, with both Spitfire and Rentokil Initial sending teams, they’ve divided and conquered the session list to gather as much insight as possible.

Looking Ahead: The Future of Marketing

As the podcast wraps up, both Lemay and Shiran discuss the future of marketing and business, and how attending INBOUND24 will shape their strategies moving forward. Lemay emphasises how AI is transforming the landscape:

"AI is a game-changer. It’s about learning how to use it to empower marketing rather than replace people."

Meanwhile, Shiran highlights the shift towards a more human-centric, personalised approach:

"People want more self-service and personalised experiences. Brands that embrace this and talk to people, not at them, will lead the way."

Final Thoughts

As first-time attendees of INBOUND, Shiran and Lemay are excited to bring back valuable insights to their teams. They plan to translate their experience into actionable strategies that will benefit both their colleagues and clients. Their energy and passion for learning are contagious, making this podcast a must-listen for anyone preparing to attend INBOUND or looking to elevate their marketing and business strategies.

Tune into the full episode of Spitfire Inbound Take Flight Podcast for more insights, stories, and strategies as Lemay Rogers and Shiran Sugarman build up to INBOUND24.

Listen Now!

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