Typeform teamed up with Santa in one of the smartest holiday marketing campaigns we’ve seen this year.
Have you ever wondered how Santa manages to keep track of Christmas wish-lists from all over the world? Well, this year Typeform - an online form software provider - stepped in to help, creating a form for Santa to easily manage the gift requests he’d receive. You can even fill it in here!From a marketer’s perspective, Typeform has set the example of how to combine all the necessary elements for a superbly executed holiday marketing campaign.
Content in Context
Content is nothing without the right context. A marketing campaign about Santa would only ever work during the holiday season. Typeform understands this, and they’ve released their ad at the right time, in the right space, and to the right audience.
In a world of Digital Natives - children who are using technology from a young age - who still believe in Santa, giving them access to a tablet with the form already on the screen is one of the best ways to encourage natural engagement with the campaign. Typeform knew who would be the most likely participants - children - and made it easily accessible for them.
Video and distribution
Enjoyment of a video ad increases purchase intent by 97%, and brand association by 139%. Typeform’s consolidation of their real-world activities into a video ad featuring Santa as the main subject was the next natural progression of their holiday campaign. It brings the real world and the digital world together, and makes it accessible to the billions of people who access the internet every day. Their Letter to Santa campaign now lives on their blog, in press releases, on YouTube and on social media. By distributing their content - a key tenet of inbound marketing practice - Typeform has ensured that their content will live longer and be enjoyed by more people.
Watch the full video here:
