Spitfire Inbound graduated to HubSpot Gold

HubSpot’s partner tier programme rewards excellence in inbound marketing, and Spitfire Inbound just reached Gold.

In a remarkably short time - a mere six months since our launch on 6 June 2016 -  Spitfire Inbound rocketed to HubSpot Gold because of our dedicated team and focus on providing excellent inbound service to our customers. “I’m extremely proud of our team who have worked extremely hard to earn this achievement,” says Darren Leishman, Spitfire Inbound MD, “this status is achieved through dedication and commitment not only from the agency but also from our clients. Without their trust and support we would not be where we are.

HubSpot, the premiere inbound marketing software and leader of an international community of inbounders, developed the Partner Tier program to “acknowledge those Agency Partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards,” as they say on their site.

Charl Grobler, manager of marketing and product planning at Suzuki South Africa, a Spitfire client for just over a year, says he’s not surprised at Spitfire’s success. “Spitfire Inbound has guided Suzuki through the entire process of adopting this philosophy into our company,” says Charl, “Measurable, exciting and inspiring strategies are helping us to help customers. We have some way to go to reap the full reward but HubSpot and Spitfire Inbound have the means to get us there.”

The tier levels start at ‘New Partner’, and go all the way through the elements - silver, gold, platinum - up to the most exclusive ranking: ‘Diamond’. Our goal is to achieve the next tier level, Platinum, during the course of 2017 so we can compete head to head with Platinum partners in the US, Australia and the UK, like The Kingdom agency and Mojo Media Labs.

HubSpot’s tier levels look at a combination of:

  • Metrics
  • Monthly recurring revenue (MRR) acquired and managed
  • Retention
  • Software engagement
  • Actual inbound marketing success

“The team has worked incredibly hard to reach this goal which we set at our launch,” says Alison Leishman, co-founder and inbound strategist at Spitfire Inbound. Spitfire’s success is due to our excellent use of the HubSpot software, the metrics we show our customers and the inbound success we’ve had with clients. Alison explains, “Through the combined efforts of both the sales and delivery arms of Spitfire Inbound, we managed to not only successfully introduce new clients to the inbound methodology but also assist them in adopting this practice in their business through an intense onboarding process to develop a strategy that is delivering on their inbound goals. This was a great result for the collaborative efforts of both the Spitfire Inbound team and the clients marketing and sales teams.”

We’re excited about the opportunities reaching HubSpot Gold brings us and our clients, and we’re proud of the work that got us here. On to the next one! Let’s fly.

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