South African agencies Spitfire Inbound and Penquin are proud to announce that together they have been honoured by Masterclassing at their recent Effective Digital Marketing Awards in London by achieving first place for the Most Effective Automotive Campaign for the launch of the new Suzuki Swift in South Africa.
“We are very proud to have won against automotive entries from all over the world and enjoyed sharing the podium with the other esteemed winners including Coca-Cola, Liverpool FC, Samsung, Virgin Holidays, and the Miami HEAT. Our biggest reward though is the increased sales success that our client, Suzuki South Africa, has achieved." - Trevor Van Rensburg, Commercial Director at Spitfire Inbound
Masterclassing currently hosts almost 150 events a year on five continents across the globe. The Effective Digital Marketing Awards are to highlight campaigns and solutions that deliver excellent business strategy, with innovative, effective implementation and that lead to exceptional results. The award for the Most Effective Automotive Campaign was won for the launch of the new Suzuki Swift in South Africa.
The holistic strategy - #AllTheRightFeels - connected with our market and created a launch campaign that pushed the boundaries, reaching and engaging with more South Africans than ever before. The result? An increase of 43.35% in the sales of the Suzuki Swift in a declining market.
Managing Director at Penquin, Veronica Wainstein says, “It’s difficult to capture in words how thrilled we are to have won this award for our client. Suzuki Auto SA has been winning the hearts of South Africans for 11 years now and it’s a brand that we are all ridiculously passionate about.”
Commercial Director at Spitfire Inbound, Trevor Van Rensburg, says, "This award is recognition for a truly world-class campaign that exemplifies the successful partnership that Suzuki Auto South Africa, Penquin and Spitfire Inbound have forged over many years.”
“This award affirms not only our success in growing the brand, it is also a testament to the commitment of the team and our drive to continue doing great work. The sentiment of the brand is ‘Suzuki Family’ and it is an honour for us to be a part of that family and celebrate in all our successes together.” - Veronica Wainstein, Managing Director at Penquin.
Watch as Managing Director of Spitfire Inbound, Darren Leishman accepts this award on behalf of our amazing team and client.