It’s HubSpot product update time and we’ve got three of our favourite updates for February ready to go.
HubSpot is a remarkable platform crafted with the Inbound Methodology at its core. This ensures that the tool continuously evolves, employing an agile approach to remain the best solution for marketing, sales, and service teams - equipping them with the tools and capabilities to achieve their business objectives.
We love that HubSpot listens to its community, implementing monthly updates to enhance the platform, stay ahead of trends, and meet user needs.
Each month we pick our top three updates for the month and show you how and why we think these updates will make a difference in your business.
Top three HubSpot Product Updates for February 2025:
1. Unified Data Privacy Request Management
Use Case: You are required to give your contacts the opportunity to request deletion of their data, this will allow you to add a link to your privacy policy which allows contacts to make this request and you to manage it easily.
Available with: All hubs
2. Integrate with Google Chat
Use Case: For teams who work on Google Workspace you can now integrate Google chat allowing you to:
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- Receive Hubspot notifications on Google Chat
- Respond to live chat and Facebook messenger, and Help Desk conversations from Google Chat
- Send notifications to Google Spaces using workflows
Available with: All hubs, however, to connect with the Help Desk or to use in a Workflow paid tools will be required.
3. AI translation for Email
Use Case: You have an international team sharing content, easily create an email and translate it into the required language.
Available with: Marketing Hub Pro or Enterprise
Nathalie Leblond from Rentokil Initial Europe, who has been testing the translation tool, had this to say, “The email translation tool in Hubspot is a game changer! I'm currently supporting 16 countries, so translation is a hot topic for us. Until now, emails have had to be created in Google Docs, translated, and then brought back into Hubspot, which was time-consuming and created inconsistencies in formatting and layout. With the translation tool, I can create one email with the correct layout, formatting and design, and with one click of a button, I can generate that email in the languages of my choice. Even buttons are translated. This is a feature that is certainly going to save me a huge amount of time in my campaign distribution this year.”
How to access Beta updates
Like we said, HubSpot loves to listen to its users, so not all updates are immediately live. Many start off in Beta where you have the opportunity to test and comment on these changes.
If you don’t see the update in your portal, you can enrol in the Beta. This is an easy and quick step to do. Take a look at the step-by-step process below for instructions:
Good to know: While the majority of features in Beta do go live, HubSpot doesn’t guarantee that every Beta will go live and may still be removed.
What to find out how you can get the most out of your HubSpot portal? Contact us for a portal audit, or explore our HubSpot Onboarding services.
