HubSpot is a remarkable platform built around the Inbound Methodology, ensuring that marketing, sales, and service teams have the tools they need to achieve their business goals. The platform continuously evolves with an agile approach, so it stays ahead of trends and remains the go-to solution for growing businesses.
We love that HubSpot listens to its community, rolling out monthly updates that enhance the platform, address user needs, and keep everyone connected.
As the year wraps up, we’ve picked our top three updates for December, the ones we think will make the biggest impact on your business as you close out 2025 and head into a fresh new year.
Here are our favourite HubSpot Product Updates for December 2025:
1. Data Enrichment is now free (No credits required!)
Use Case: Here’s a little end-of-year magic from HubSpot - data enrichment is now included for all Starter-and-up portals, with zero credit consumption. That means your contact and company records can now be enriched automatically, in bulk, or manually… all without costing a single HubSpot credit.
Clean, enriched data is the gift that keeps on giving. It powers better segmentation, smarter routing, faster handoffs, and less manual admin across your entire CRM. By making enrichment free to use, HubSpot is helping teams maintain accurate records year-round without needing to keep an eye on credit balances.
What’s important to note is that while the core enrichment is now free, some enrichment-adjacent tools still use HubSpot Credits, for example:
- Buyer Intent — Intent data insights still consume credits.
- Smart Properties — Generating AI-assisted smart property values uses credits.
These tools extend the power of your enriched data, but they’re considered separate features with their own credit usage.
Available with: All Hubs with a Starter plan or higher.
2. Restore property edits for bulk changes 🎁
Use Case: HubSpot’s ‘Restore Property Edits’ is like a safety net for your CRM, especially useful as you tidy up before the new year. It lets you quickly undo recent bulk changes made by workflows or imports, protecting your data integrity and ensuring your records stay accurate and trustworthy. No more time-consuming exports, edits, or re-imports. Now you can identify and restore unwanted changes in just a few clicks. This feature reduces downtime, prevents errors from cascading, and keeps your CRM in top shape, so your team can focus on what matters most.
Available with: Enterprise
3. Custom Views on Reports and Dashboards 🎉
Use Case: Finding the right report in a growing library can be tricky, like searching for the perfect gift under a big Christmas tree! HubSpot’s Custom Views let you organise and access reports and dashboards with personalised filters and pinned tabs. This makes it faster to find what you need, keeps your reporting organised, and helps teams collaborate more effectively. No more hunting through long lists or relying on inconsistent naming conventions, just clear, easy-to-use views.
The view works just like views on contacts or deal dashboards, but have a look at the below video on how to set it up.
Available with: All Hubs Professional & Enterprise
How to access Beta updates
Like we said, HubSpot loves to listen to its users, so not all updates are immediately live. Many start off in Beta where you have the opportunity to test and comment on these changes.
If you don’t see the update in your portal, you can enrol in the Beta. This is an easy and quick step to do. Take a look at the step-by-step process below for instructions:
Good to know: While the majority of features in Beta do go live, HubSpot doesn’t guarantee that every Beta will go live and may still be removed.
What to find out how you can get the most out of your HubSpot portal? Contact us for a portal audit, or explore our HubSpot Onboarding services.
