AUTHOR

Alison Leishman

As strategic director at Spitfire, Ali's key focus is understanding the client and their prospective customer. In particular, she looks at their behaviour and the motives behind their behaviour; translating these insights into an effective and unique inbound strategy. And when she is not exploring data and developing strategy with our clients, she is enjoying a strategic board game with her family! With her foundation in Occupational Therapy, understanding and helping people is her passion - a great fit for inbound marketing.

Stories by Alison

Reporting

Alison Leishman

│ 20 Dec 2018

The data collected at the end of the year can be a bit difficult to make heads or tails out of if...

Productivity

Alison Leishman

│ 08 Nov 2018

No matter how good of a relationship you might have with your manager, getting them to listen and...

Inbound Marketing

Alison Leishman

│ 11 Oct 2018

We’ve been inbound specialists for close to three years in a relatively niche market in South...

Spitfire News

Alison Leishman

│ 05 Sep 2018

HubSpot #INBOUND18 kicked off this week and there are already exciting new learnings about the...

Spitfire News

Alison Leishman

│ 31 Aug 2018

Some new team members are off to INBOUND18 and those veterans not going are having some FOMO....

Inbound Marketing

Alison Leishman

│ 18 Aug 2018

Digital marketing in the rapidly evolving online space - and changing expectations from businesses...

Strategy

Alison Leishman

│ 02 Aug 2018

As our partnership has grown, the Spitfire Inbound team has contributed our insights to the Databox...

Reporting

Alison Leishman

│ 30 May 2018

So you’ve read our post on how to build a great report using the G&T reporting model, now we’ll...

Reporting

Alison Leishman

│ 21 May 2018

If you think reporting is just presenting a bunch of numbers and graphs, you’re mistaken. The art...

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On Target .

Alison Leishman

Stories by Alison

Alison Leishman

Identifying and benchmarking your year on year data

Alison Leishman

How to get your manager to really listen to you - a full perspective

Alison Leishman

The Spitfire team’s South African Inbound marketing lessons

Alison Leishman

The top new product updates we’re excited about: fresh from HubSpot’s Partner Day

Alison Leishman

INBOUND18: FOMO and tips for newbies

Alison Leishman

Some resources to help you be a better marketer

Alison Leishman

The Spitfire Inbound contribution to Databox: It’s a real partnership

Alison Leishman

The art of reporting: a story in numbers

Alison Leishman

How to build a great report: the G&T reporting model

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Alison Leishman

Stories by Alison

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