AUTHOR

Alison Leishman

As strategic director at Spitfire, Ali's key focus is understanding the client and their prospective customer. In particular, she looks at their behaviour and the motives behind their behaviour; translating these insights into an effective and unique inbound strategy. And when she is not exploring data and developing strategy with our clients, she is enjoying a strategic board game with her family! With her foundation in Occupational Therapy, understanding and helping people is her passion - a great fit for inbound marketing.

Stories by Alison

Inbound Marketing

Alison Leishman

│ 18 Aug 2018

Digital marketing in the rapidly evolving online space - and changing expectations from businesses...

Strategy

Alison Leishman

│ 02 Aug 2018

As our partnership has grown, the Spitfire Inbound team has contributed our insights to the Databox...

Reporting

Alison Leishman

│ 30 May 2018

So you’ve read our post on how to build a great report using the G&T reporting model, now we’ll...

Reporting

Alison Leishman

│ 21 May 2018

If you think reporting is just presenting a bunch of numbers and graphs, you’re mistaken. The art...

Strategy

Alison Leishman

│ 25 Apr 2018

In this blog we’ve taken a long, hard look at the ins and outs of setting realistic marketing...

Reporting

Alison Leishman

│ 28 Mar 2018

Data is what makes Inbound marketing great, and monthly reporting is a key part of this. Here’s...

Trends

Alison Leishman

│ 10 Jan 2018

Can you keep up with the rapidly evolving world of inbound marketing? Here is Spitfire’s take on...

Inbound Marketing

Alison Leishman

│ 09 Sep 2017

Building a buyer persona is a complex process, and our unique inceptor process helps us to create...

Inbound Marketing

Alison Leishman

│ 06 Sep 2017

Targeting buyer personas makes your marketing more focused and strategic. Our blog series addresses...

OLDER POST 4 5 6 7 8 NEXT PAGE

On Target .

Alison Leishman

Stories by Alison

Alison Leishman

Some resources to help you be a better marketer

Alison Leishman

The Spitfire Inbound contribution to Databox: It’s a real partnership

Alison Leishman

The art of reporting: a story in numbers

Alison Leishman

How to build a great report: the G&T reporting model

Alison Leishman

6 tips for setting realistic marketing goals

Alison Leishman

Building great reports: How Databox has helped us

Alison Leishman

AI, declining social reach and voice search: 2018 Inbound Marketing Trends

Alison Leishman

7 steps to building truly insightful buyer personas [Part 2 of 2]

Alison Leishman

How to build truly insightful buyer personas… it’s magic! [Part 1 of 2]

Search

Tags

Latest Posts

Inside HubSpot Breeze Customer Agent: Features...

HubSpot Product Updates: July 2026 Edition

On Target .

Alison Leishman

Stories by Alison

Search

Tags

Latest Posts

Join with our Community

Never miss a post!