On Target .

AUTHOR

Alison Leishman

As strategic director at Spitfire, Ali's key focus is understanding the client and their prospective customer. In particular, she looks at their behaviour and the motives behind their behaviour; translating these insights into an effective and unique inbound strategy. And when she is not exploring data and developing strategy with our clients, she is enjoying a strategic board game with her family! With her foundation in Occupational Therapy, understanding and helping people is her passion - a great fit for inbound marketing.

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