On-target

As strategic director at Spitfire, Ali's key focus is understanding the client and their prospective customer. In particular, she looks at their behaviour and the motives behind their behaviour; translating these insights into an effective and unique inbound strategy. And when she is not exploring data and developing strategy with our clients, she is enjoying a strategic board game with her family! With her foundation in Occupational Therapy, understanding and helping people is her passion - a great fit for inbound marketing.