Migrate vs rebuild: how to get the best HubSpot website for your business

Learn whether it's better to migrate or rebuild your website and make the most informed decision for a successful online presence.


A strong online presence is crucial for businesses. HubSpot’s simple interface, marketing tools, and integration capabilities make it an excellent choice for website creation. When considering a revamp, it’s important to weigh the pros and cons of migrating or rebuilding.

In this digital era, having a robust online presence is vital for any business. Your website is your 24/7 salesperson, and it needs to perform well to attract and retain customers. If you’re considering migrating or rebuilding your website using a different platform, like WordPress or HubSpot, it’s great to know the pros and cons of migrating or rebuilding to make an informed decision. Don't worry, we're here to help you. Let's explore the differences to help you get the most out of your website!

Let’s start by breaking down the basics:

It’s time for a change: get your website to optimal performance                  We understand that facing recurrent website performance issues is frustrating. Whether it’s maintenance difficulties, technical knowledge gaps, or outdated platforms that are affecting your website, we've got you covered. That’s why you want an approach which is tailored to your specific needs, starting with a thorough analysis of your goals and user journeys.

Let’s start with understanding the terminology:

Website Migration

Migrating your website to a new CMS platform involves transferring your existing website's content, design, and functionality to the HubSpot platform.

Website Rebuild

Rebuilding your website means starting fresh (redesigning and refreshing, or rewriting) and creating a brand new website from the ground up using HubSpot's tools and features.

Why create your website on HubSpot?

Investing in HubSpot opens up a world of opportunity for your website and the teams who have to keep it running. By migrating or rebuilding it within the software, you gain access to tools which offer an iterative approach that gives your Marketing team the ability to make quick edits on the front-end. HubSpot is an ideal platform for website creation, migration, and management thanks to its powerful marketing tools and seamless integrations. 

Website Migration on HubSpot

Migrating your website to HubSpot involves essentially cloning existing websites into HubSpot, allowing you to benefit from its top-of-the-line CRM, marketing automation, and analytics tools without losing your SEO rankings or website history. 


  • Content preservation and maintaining your SEO ranking 
  • Integration with HubSpot’s marketing tools
  • Improved analytics with HubSpot’s marketing tools and analytics


  • Technical limitations that may require design or structure adjustments
  • Unresolved issues (such as outdated design and un-optimised structure)
  • Often impossible to create a digital clone due to pixel-perfectness

Rebuilding your website on HubSpot

Starting fresh and rebuilding your website in HubSpot can be an exciting prospect, especially if you're looking to recharge your online presence and take full advantage of HubSpot's capabilities. 


  • Improved functionality
  • Modern design
  • Improved user experience
  • Enhanced SEO optimisation
  • Customisable
  • You can implement new SEO strategies 
  • Refreshing stale content
  • Removing old and unnecessary code and plugins
  • Can use the GDD approach for continuous improvement


  • It can be time-consuming and resource-intensive (unless hiring a professional)
  • Content creation requires rewriting and producing new content strategies

We often find that rebuilding a website is the best way to help a business’ online presence thrive. While investing the time and resources into shifting your website from one platform to another, it’s a great opportunity to revisit and improve your UX/UI design based on what is and isn’t working.

With personalised attention and thoughtful consideration, it’s possible to create a site that not only meets your needs but also enhances user experience with relevant, engaging content that your customers will love. 

Why rebuilding your website is best for growth-driven design 

If you’re looking for a website development approach that will help your business thrive, Growth-driven design (GDD) is the way to go! Some of the key benefits of GDD include: 

  • reduced up-front costs, 
  • shortened go-live time, 
  • substantially reduced financial risks due to real data-driven decision-making, 
  • and a mindset shift from ‘set it and forget it’ to ‘data-driven iterative development’. 

This innovative approach involves launching a minimal viable product (MVP) and collecting data every 90 or so days. By making small changes based on this data, your website evolves into a high-performing organism, improving performance and functionality over time. GDD is an organic concept similar to lean product development and can positively impact any aspect of life if approached correctly. Not only is GDD an effective business approach, but it also gives you the opportunity to continuously improve your website performance and track what changes are most impactful for your customers. By embracing GDD, you can efficiently achieve your goals while offering an exceptional user experience. 

Here’s a graph that perfectly illustrates how GDD will benefit your website:

Growth driven design graph

Source: Growth-Driven Design 

“Starting from nothing, whether it's solving someone's problem or building something new, is a rewarding experience. The feeling of starting from the bottom doesn't necessarily mean starting from nothing but rather working with a blank canvas and having a problem to solve. The process of growing a seed into an actual idea and bringing it to fruition is truly rewarding.” - Ryan Wallis, Head of Design


At Spitfire Inbound, we’re experts in HubSpot, and we’re excited to help you migrate or rebuild your website with this leading tool! We understand factors like design, structure, functionality, goals, and resources play a big role in your decision. 

Chat about your specific needs with our team of professional web developers and marketing experts. Together, we can create an amazing website that generates leads and grows your business!

Ready to take the next step towards recharging your website performance and online presence? Use our website grader to get a better understanding of your website performance.


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